*student work

Due to the mounting housing affordability crisis, there are over half a million homeless people in the US. U-Haul is uniquely positioned to do something about it, as their out-of-use trucks sit in lots to eventually be either sold or destroyed.

In this student campaign, we imagined if U-Haul upcycled their trucks as tiny homes for families to have a place to get back on their feet. Everyone who uses U-Haul is in a transitional phase, some people are just a bit more between homes.