COURVOISIER
Client: Courvoisier Cognac
Agency: Wunderman Thompson/VML
ECD: Tian Mulholland
ACD Art: Daria Milligan
ACD Copy: Saedi Burke
Art Director: Helen Hulsey
Copywriter: Cat Lindberg
Photographer + DP: Adrian Mueller
Set + Prop Stylist: Melissa Stammer
Food + Drink Stylist: Charlotte Omnès, Takako Kuniyuki
Courvoisier, a French cognac, was on a mission to switch its image from the typical dark, traditional associations of cognac to something more welcoming, brighter, and elevated.
We played a key role in two lifestyle shoots, planning the concepts and selecting props and materials for each scene. Post-production, we developed both static and video assets for their social channel, @courvoisier, that resulted in a 47% lift in reach.
We created short form video treatments that aligned with our revamped strategic approach and felt social friendly.
We introduced a new series of bartender lessons, capturing native audio.
(And I introduced myself to AfterEffects.)