HELLMANN’S
SAVE OUR SANDWICHES
What if you could never eat a sandwich again? At the current rate of soil erosion, that nightmare could be a reality. Hellmann’s is investing $30 million into regenerative agriculture, a sustainable farming approach, in an effort to Save Our Sandwiches. It’s an SOS.
Art Director: Helen Hulsey
Copywriter: Cat Lindberg
ACD: Dani Karnik
GCD: Dana Stalker
GCD: Peepo David
ECD: Susan Golkin
In collaboration with NYU, we calculated the death date for famous sandwiches.
Then we put it up. Everywhere.
Our QR code directs passerby to our website, where we explain
Hellmann’s’ initiative and how people can get involved.
