ON THE ROCKS COCKTAILS
MAKE YOURSELF A MOMENT
Client: On the Rocks Cocktails
Agency: VML
Art Director: Helen Hulsey
Copywriter: Cat Lindberg
ECD: Dominic Al-Samarraie
Director: Chris Stempel
Drink Stylist: Bryan Arri
Set + Prop Stylist: Natalie Jarvis
On the Rocks Cocktails is a ready made cocktail brand that wanted to reposition themselves as a premium yet approachable brand, encouraging consumers to make an occasion out of drinking On the Rocks. Our digital campaigns provide the inspiration to make those everyday moments real, ensuring moments feel exciting but attainable, premium but not pretentious, distinctive but not demanding.
We shot a digital video series designed to show the ease of elevating a drink at home with On the Rocks. Titled Cocktail Confidential, the series stars Joaquín Simó, creator of the Naked and Famous drink.
Our always-on social content furthered our digital strategy by inspiring consumers to revitalize everyday rituals into an occasion, encouraging people to reward themselves and enrich the mundane.
